The Real Reason Simple is Smart The Power of an Authentic Home | Kimberly 1 day ago   10:28

TEDx Talks
In this deeply personal and compelling talk, corporate branding executive David B. Srere explains how the principles of simplicity transcended his professional work and helped him become a better father to his son.

David B. Srere is the Co-CEO and Chief Strategy Officer at Siegel+Gale, a global strategic branding firm. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. He has 30+ years of experience helping organizations develop, dramatize, and deliver clear, credible, compelling communications strategies. Industry experience includes: healthcare; financial services; consumer brands; education; energy; entertainment; technology; and telecommunications.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Comments 10 Comments

Sumita Singha
Very powerful
2:38 and 3:05 ☝️☝️
Matthew Webb
Can't listen to this one nll on a smart phone.😒
Nick L
Sobering. The real reason simplicity is smart is that time is running out for all of us.
Jim Vaughan
My goal as a parent was to be the kind of parent I wish I had had. From the time my son was five years old for safety reasons, for him to to learn how to make good decisions and build his self-confidence I gave my son permission to make all of his own decisions provided he ask permission first. The 'permission first' part of the deal was to know whatever he was doing he could handle that level of risk. By the time he was a teenager he was smarter than most adults. Because of my work he met a lot of nationally known celebrities from entertainment and politics. He would within a few minutes have interesting conversations with these people like they were our long time next door neighbors. I believe the roll as a parent is to provide a road map for living life and hope our kids are smart enough to follow it.
Deep Inside Parmar
Great thanks
Suzanne Davis
The volume is too low. I turned it up all the way and did the same on my chromebook, but I still can't hear it. :-(
Kimberly Suriano
Thank you for sharing your story in such a straightforward, simple and real way!
I too, have a daughter who just completed a 12 week wilderness program that was so pivotable in allowing her to have a positive relationship with herself and exposing where I need to change and evolve as a mother. I really related to what you are talking about and found inspiration in your perspective. With appreciation!
Wow, this was inspirational!
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The Power of an Authentic Home | Kimberly The Real Reason Simple is Smart 1 day ago   12:37

Our homes are unique expressions of ourselves. Where we live can help us thrive or keep us down. Learning to create our homes to help us thrive can make all the difference in our success.

Kimberly Bost is a home and lifestyle coach, helping people to create environments that let them thrive. Formerly a designer in New York City, she has been in Hickory for 16 years where she lives with her husband, son and beloved pets. Kim earned a BS in Apparel Design from the University of Delaware, and an AAS in Design from the Fashion Institute of Technology in NYC. She has traveled globally creating visions and product lines for brands such as Cole Haan, Liz Claiborne, Reebok and Ellen Tracy. She is also a certified professional life coach, and a Huffington Post contributor. You can learn more about her work and subscribe to her blog at

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at