The Real Reason Simple is Smart What is Smart? | Josh Blacker 2 days ago   10:28

TEDx Talks
In this deeply personal and compelling talk, corporate branding executive David B. Srere explains how the principles of simplicity transcended his professional work and helped him become a better father to his son.

David B. Srere is the Co-CEO and Chief Strategy Officer at Siegel+Gale, a global strategic branding firm. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. He has 30+ years of experience helping organizations develop, dramatize, and deliver clear, credible, compelling communications strategies. Industry experience includes: healthcare; financial services; consumer brands; education; energy; entertainment; technology; and telecommunications.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Comments 12 Comments

Laurie Whitelegg
This fellow, while an important message, comes across as robotic [maybe just too reheated]. If you are going to present have some personality. By that I mean connect to your audience.
Normal guy talk
Great job
Sumita Singha
Very powerful
2:38 and 3:05 ☝️☝️
Matthew Webb
Can't listen to this one nll on a smart phone.😒
Nick L
Sobering. The real reason simplicity is smart is that time is running out for all of us.
Jim Vaughan
My goal as a parent was to be the kind of parent I wish I had had. From the time my son was five years old for safety reasons, for him to to learn how to make good decisions and build his self-confidence I gave my son permission to make all of his own decisions provided he ask permission first. The 'permission first' part of the deal was to know whatever he was doing he could handle that level of risk. By the time he was a teenager he was smarter than most adults. Because of my work he met a lot of nationally known celebrities from entertainment and politics. He would within a few minutes have interesting conversations with these people like they were our long time next door neighbors. I believe the roll as a parent is to provide a road map for living life and hope our kids are smart enough to follow it.
Deep Inside Parmar
Great thanks
Suzanne Davis
The volume is too low. I turned it up all the way and did the same on my chromebook, but I still can't hear it. :-(
Kimberly Suriano
Thank you for sharing your story in such a straightforward, simple and real way!
I too, have a daughter who just completed a 12 week wilderness program that was so pivotable in allowing her to have a positive relationship with herself and exposing where I need to change and evolve as a mother. I really related to what you are talking about and found inspiration in your perspective. With appreciation!
Wow, this was inspirational!
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What is Smart? | Josh Blacker The Real Reason Simple is Smart 2 days ago   04:09

This talk was given at a local TEDx event, produced independently of the TED Conferences. What is Smart? Following your "pilot light".

Josh Blacker is an actor and producer born in South Africa and now living in Vancouver. His recently starred alongside Matt Damon and Jodie Foster in Neill Blomkamp's Elysium. His company Viewers Like You is hard at work securing distribution for their first feature film Focus

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)