David B. Srere is the Co-CEO and Chief Strategy Officer at Siegel+Gale, a global strategic branding firm. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. He has 30+ years of experience helping organizations develop, dramatize, and deliver clear, credible, compelling communications strategies. Industry experience includes: healthcare; financial services; consumer brands; education; energy; entertainment; technology; and telecommunications.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx