The 3 Types of Landlords & How Property Manager's Property Management KPI Series Part 2 months ago   02:49

We all want more leads, but what if you are allocating your online marketing resources to the wrong areas?

In this episode, we take a deep dive into the psychology of the common landlord and how they find a property management company. Understanding how your clients use the Internet will help you close leads and have a more focused approach in your marketing efforts.

For today's blog, Andy illustrates how to target these types of landlords:

- Those that know they need a property manager

- Those that don't know they need a property manager

- Those that aren't looking for a property manager

Delving into the mind of your typical client will bring clarity to your marketing efforts. Let us know if you have any feedback by leaving a comment or simply replying here.

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PHONE: (510) 889-9921

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Property Management KPI Series Part The 3 Types of Landlords & How Property Manager's 2 months ago   06:09

Is your business scalable?
How will the new services you are rolling out impact profitability?
How do you make pricing/fee schedule decisions?

Large companies spend tens of thousands of dollars mining their own data for insights prior to building out their sales and marketing strategy for the coming year.

Small businesses don’t have analysts and consultants to run the numbers for them, but they do need to understand the KPIs that drive growth and profitability.

Today, I'm introducing the first of a 3-part series on Property Management Key Performance Indicators (KPI). We'll be taking a deep dive into the metrics property management owners need to examine to run a profitable business catered towards growth.

In this first blog, you'll:
Identify the 3 key metrics.
Learn how much you are actually paying for each client.
Find out how much each property management client is worth to you.

Watch the video and read the article here:

Stay tuned for next week, as we will go over unit economics. Then on Wednesday, April 26th at 11am PST, we will hold a webinar putting all of this information together. Make sure you sign up below as seats are limited.

'Til then, feel free to share your insights, or if you have any questions, we are with you every step of the way.

Register for the Webinar:
Our Website:
Phone: 510-889-9921